In the crowded space of paid social, it's all about creating visuals that make people stop scrolling. The ad creative I curate only has one goal: stop the user, even if for just a second. To do that, I lean into dynamic imagery with striking composition—visuals designed to interrupt the feed. But strong visuals alone aren't enough; sometimes simple is best but other times compelling copy is what leads a viewer to engage. By crafting headlines that spark curiosity and videos that tell a story from the first frame, we increased click-through rates by 20%. The key to winning ad creative is making people think, feel, and act—all in a moment’s glance.