How does an eCommerce brand bring excitement to an IRL event? You create the energy. The brand asked for a super soft and fashionable teaser video for their New York City pop up. The theme is NYC with a hint of florals. With graphic designer Patzy Oropesa, we created a New York Times inspired newspaper for a hint of nostalgia and built the rest of the vision around it. I kept the wardrobe gentle but the energy of the city rugged. Thanks to the amazing camera work, the storyboard said New York City without explicitly saying New York City. Watch the video: